Friday, October 12, 2012

Social Media Marketing | Online Branding

Last updated 15 hours ago

Social media is an Internet marketing form that causes much confusion and often frustration for small business owners. The most important thing that advertisers need to remember, when it comes to social media, is that social media is not a quick fix, it is a long-term process and investment.

Social media is an online branding tool that is a great Internet marketing?option for businesses to use.?As a business, you?just have to know that when you are beginning your social media marketing campaign, it is for the overall long-term success of your business. Social media marketing is not like search engine marketing where businesses may see immediate results. When creating your social media marketing campaign, set the right expectations so that you don't end up discouraged and give up on such a powerful tool.

Social media marketing is the bridge to build a connection between the brand and consumers, allowing social media to have an advantage over all other forms of marketing. According to this article from socialmediatoday, "For the small business, social media needs to be about the conversation between their business and its customers, or potential customers and building a level of trust and loyalty".

http://socialmediatoday.com/adr101/860776/why-many-small-businesses-fail-social-media?utm_source=twitterfeed&utm_medium=linkedin&utm_campaign=Social+Media+Today+%28all+posts%29

About Nate Louis: Nate is an experienced Internet Marketing Consultant with ReachLocal in Cleveland Ohio. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He has managed hundreds of online marketing campaigns for local businesses, agencies, and Non-Profits. Give him a call at (216)253-5691 to schedule a Free Consultation.

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Source: http://www.onlineadvertisingcleveland.com/557630/2012/10/10/social-media-advice---why-many-small-businesses-fail-at-social-media.html

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