Wednesday, December 5, 2012

Ryan Seacrest Bought A Marketing Agency [THE BRIEF] - Business ...

Good morning, Adland. Here's what you need to know today:
  • Ryan Seacrest?seems to be everywhere. He's a TV host, radio personality, as a producer is responsible for shows like "Keeping Up with the Kardashians" and "Shas of Sunset," and has extensive deals with brands like P&G, Coca-Cola, and Microsoft. But that isn't enough for the 37-year-old. Seacrest just bought a marketing company, Civic Entertainment Group, to expand his reach.?"Part of my overall goal in the business is to connect content, brands and consumers. I think that this is a great opportunity to do that," he told the NY Times.
  • LinkedIn?and?Staples?just launched SUCCEED: Small Business Network, a community for small business professionals to connect and collaborate with peers. This comes complete with many features, including a special edition of LinkedIn Today ? the site's daily newspaper, essentially ? with stories geared towards small business.
  • Havas Sports & Entertainment?announced a strategic partnership with Benza Promotions & Events, an independent Brazilian experiential marketing agency.
  • Mediaspectrum's?sales and adwatch cross-platform advertising sales and production solution for media companies are now SAP-endorsed.

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Tags: Madison Avenue, Advertising, Ryan Seacrest, The Brief | Get Alerts for these topics ?

Source: http://www.businessinsider.com/ryan-seacrest-bought-a-marketing-agency-the-brief-2012-12

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